My name is Lilly Mack. I am a Marketing, Design and Media Specialist. A motivated creator.
I am based in Los Angeles and am seeking to build upon existing educational and professional foundations in marketing, social media, and design to augment the traditional/digital marketing efforts and general consumer awareness of current and up-and-coming brands.
After graduating with a degree in Integrated Media and Marketing, I spent several years doing marketing, social media, and design work for a few different companies. Over time, I have found my favorite type of work to be in the fashion field. I find fashion and the business behind it to be very intriguing and inspiring. This led to studying and pursuing luxury management, fashion marketing, and fashion design.
Maintain social media platforms, including Instagram, TikTok, Facebook, Youtube, and Pinterest to increase public awareness of services, products, collaborations, and community outreach; create photo/video content and graphics to showcase such services, events, and brand mission. Create and manage social calendar, scheduling, copywriting. Track analytics.
Social Media
Market company to potential new customers; event curation, digital and print marketing material creation, community outreach. Track analytics; social media, referrals, reviews, SEO.
Marketing
Create intricate and captivating designs for different brands, companies, and personal projects. Graphics used on social platforms, websites, and digital and print marketing materials.
Graphic Design
Luxury Fashion Management
Conducted a case-study of strategic brand management in luxury and fashion companies to increase brand value and understand business models, international development, and product categories.
Studied and applied the foundation of the design process and fashion forecasting. Researched technological developments in design and the impact on culture. Studied materials, silhouettes, aesthetics and fit to build the brand. Sewed complete pieces. Created tech packs and patterns.
Fashion Design
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Marketing • Social Media • Personal Branding • Brand Promotion • Social Engagement • Content Creation • Market Strategy • Customer/Client Service Data Analytics • Digital Marketing & Sales Strategy • Advertising & Public Relations • Graphic Design • Fashion Styling • Fashion Marketing • Fashion Management • Fashion Design • Trend Forecasting • Ecommerce Management Copywriting
Technical Skills
Photography
Adobe Photoshop, Adobe Lightroom, Adobe Illustrator, hands on shooting & production experience
Social Media
Instagram, Facebook, X (Twitter), TikTok, Pinterest, Youtube
Videography
Adobe Premiere, Adobe After Effects, iMovie, CapCut, hands on shooting & production experience
Graphic Design
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Other
Microsoft Office, Canva, Shopify, Constant Contact, Figma, Klaviyo, Hootsuite, Sprout Social, Bazaarvoice, Wrike
Education
OHIO UNIVERSITY - Athens, OH
Bachelor of Science, Communication - Integrated Media; Minor in Marketing Certificate in Social Media
Select Coursework Experience: International Marketing
FASHION INSTITUTE OF TECHNOLOGY - New York, NY
Certificate in Marketing - Sales, Marketing, and PR
BOCCONI UNIVERSITY - Milan, Italy
Certificate in Luxury Fashion Management - Management of Fashion and Luxury Companies
PARSONS SCHOOL OF DESIGN - New York, NY
Certificate in Fashion PR and Marketing -Experiential Marketing (in Fashion), Influencer Marketing and Celebrity Relations